01Audit
We look at how your studio is being found today.
- Class and intro offer review
- Who lives near your studio
- Where booking drops off
Meta ads for martial arts schools · New York City
Full trial classes.Every week.
Meta ads that fill your trial classes with adults ready to train and parents signing up their kids.
- Free ad audit
- No setup fee
- Report every Monday
How we climb
(Process)01Audit
We look at how your studio is being found today.
- Class and intro offer review
- Who lives near your studio
- Where booking drops off
02Launch
Your first campaigns go live in your neighborhood.
- Studio photos and ad copy
- Intro class booking page
- Booking tracking set up
03Scale
We keep what fills classes and cut what does not.
- New creative each month
- Budget moved to what works
- Plain report every Monday
The first 30 days
(What you get)From the first call to the ads running, you always know what happens next.
- Week 1Free auditWe review your intro offer, your booking flow and your ad account, and tell you what we would change. You keep the notes either way.
- Week 2BuildAd copy, creative made from your own studio photos, an intro-offer booking page and tracking on every booking.
- Week 3LaunchCampaigns go live to people who live near your studio. You approve every ad before it runs.
- Week 4First reportsYour Monday reports start. Budget moves toward the ads that book classes, and the rest get cut.
Get my free ad audit
The audit is free, whether or not you sign up.
Who we help
(Niches)Different studios, different offers. Every campaign is built around what you actually sell.
- 01Pilates studiosTurn empty reformers into booked intro classes from people who live nearby.Intro offer ads that get first-timers bookedNeighborhood targetingFilling your quiet off-peak classesSee how we work with pilates studios
- 02Martial arts schoolsFill your trial classes with adults ready to train and parents signing up their kids.Free trial class adsKids' program ads aimed at parentsFollow-up ads for people who didn't bookSee how we work with martial arts schools
- 03Gyms and personal trainingBook consults with people ready to pay for real coaching.Free consult booking adsFiltering leads by goal and budgetEvery booked call tracked to the ad that got itSee how we work with gyms and personal training
Not on this list? Run a yoga, barre or dance studio? If you sell classes or memberships in New York, the same playbook usually works. Book a call and we'll tell you honestly if we're a fit.
One plan
(Pricing)One price for the whole service, at a founding rate while spots last.
Steady Growth
Founding rate · limited spots$500/ month
- No setup fee
- 3-month minimum
- $1,000/mo minimum ad spend, paid directly to Meta
Get my free ad audit
The audit is free. You only pay if you decide to start.
Everything included
- Free ad audit before you start
- Campaign build and launch
- New ad creative every month
- Tracking on every booking
- Plain report every Monday
- Direct line to your account manager
The founding rate is for our first clients. Ad spend is separate and goes straight to Meta on your own ad account; we never hold or mark it up.
Your numbers, live
(Coming soon)Client portal: coming soon
We’re building a portal where clients will see their leads, ads and spend whenever they want. It isn’t live yet and isn’t part of the plan today. Until it is, you get a plain report every Monday.
What it will show
- 01Your top performing ads, ranked by cost per lead
- 02Every lead, and which ones booked
- 03Your next billing date and plan
Sample studioPreview · sample data
Leads
148
+18%
Cost per lead
$11.20
-9%
Booked intros
62
+22%
Ad spend
$1,658
of $2,000
Leads per day
Top performing ads
Intro 3-pack reel$8.40
Reformer walkthrough$10.10
New year offer$12.80
Run the math
(Estimate only)A rough estimate, not a promise. Work backward from the members you want to the ad budget it might take, using your own numbers.
Estimated monthly ad budget
Estimate, not a promise$2,296
- Leads needed
- 154
- Intros booked
- 54
- Intros that show
- 38
- Ad cost per new member
- $153
This is arithmetic on the numbers you entered. It is not a forecast or a guarantee of results; real costs and conversion rates vary by studio, offer and neighborhood. Ad spend goes to Meta and does not include our fee. The founding plan needs at least $1,000 a month in ad spend.
Check these in a free auditFAQ
(Questions)Answers to what studio owners ask us before the first call.
01What does it cost?
$500 a month on our founding plan, with no setup fee. Founding spots are limited. Your ad spend is separate, at least $1,000 a month, and goes straight to Meta.
02Is there a minimum commitment?
Yes. The founding plan has a 3-month minimum. That's about how long it takes to launch, test and learn what fills your classes.
03Who pays for the ads?
You do, directly to Meta, on your own ad account and card, with a minimum of $1,000 a month. We never mark up or hold your ad budget, and the account stays yours if we stop working together.
04How fast can ads go live?
Usually within about two weeks of the audit call. The timing mostly depends on how quickly we get your photos and ad account access.
05Do you guarantee results?
No, and you should be careful with anyone who does. What we promise is the work: tested ads, honest numbers every Monday, and telling you early if something isn't working.
06I don't run a Pilates studio, a martial arts school or a gym. Can you still help?
Maybe. If you sell classes or memberships locally, the same approach usually works. Book the audit and we'll tell you honestly if we're a fit.
(Get started)
What if every ad dollar booked a class?
- Free audit
- No setup fee
- Founding spots limited